One of the biggest mistakes newbie internet marketers get wrong are product launches. There are two ways to launch a product and more than often the newbie marketers don't know which ones to choose. The two ways are simple the right way and then the lazy wrong way. Of course newbie's will choose the lazy way every time!
The lazy way consists of some newbie creating a website, telling all of there friends on MySpace and Facebook and then posting endlessly on forums about there product. All of this does one thing only it takes up time and makes no money!
The only right way to launch a product is to have a pre-launch in place for at least 1 week. By doing this you build up hype on the product. The best way to do this is by releasing a little bit of info on your new product each day. It's like slow feeding the internet with your amazing product to the point to where they can't wait for it to release.
The next step to take is to build an email list. Every little piece of info on your product you put out there should have a link to a website where the person can opt into your email list so they can get more info on the product. This process will keep them hungry for more info on your product without over feeding them!
The way you go about getting this info out to interested people can be done by a number of ways. One being by paid advertising. The others by posting on your twitter account, posting in forums and blogs, or by advertising on MySpace or Facebook. With using all of these resources you should be able to build a profitable list before launching your product. One of the best ways to get more info to your email subscribers is to use an autoresponder to give them even more quality info and have them coming back for even more!
Finally the day has come and your product is released. How you make the most of this day is to email everyone on your list but before doing that make sure you set up an affiliate program on your product that will let others sell your product and make a profit as well. This way all of your friends can refer there friends to your product and make both of you extra cash! This way will send a huge amount of traffic to your site with huge profits.
Another great idea is to recruit affiliates before the product is launched so they can build email lists as well. This will promote your product better than just you doing it. Remember two mouths are better than one!
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